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Everybody wants to learn,” said Greg Lutz, product manager at development tools company ComponentOne, who is attending the conference.

But this year there is a feeling that Microsoft can re-establish itself as a relevant platform for developers. The unprecedentedly generous give-away signals the intent of what Microsoft openly calls “evangelism.” Most developers at the meeting, who paid up to $2,000 to attend, are already converted to the Windows religion. On top of that, handset partner Nokia threw in a free Lumia 920 smartphone running Windows Phone 8. Microsoft gave each paying attendee one of its Surface tablets and 100 gigabytes of free space on its SkyDrive online storage service. The event, called ‘Build,’ is the equivalent of Apple’s Worldwide Developer Conference and Google’s I/O event. “Please go out and write lots of applications,” Microsoft Chief Executive Steve Ballmer pleaded with 2,000 developers on Tuesday, kicking off an annual, four-day meeting at its campus near Seattle.

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Windows 8, the new Surface tablet and a range of Windows-based phones - all unveiled in the past week - are designed to close that gap, but the world’s largest software company still needs to convince developers to recreate the thriving ‘ecosystem’ that made PCs so successful. REUTERS/Lucas JacksonĪ lack of apps is Microsoft’s Achilles heel as it attempts to catch Apple Inc and Google Inc in the rush toward mobile computing. A Microsoft Surface tablet PC is displayed on a stand during its launch event with Microsoft Windows 8 in New York October 25, 2012.